Anthem rolls out bare-bones health plan (The Indianapolis Star)
Anthem Blue Cross and Blue Shield on Wednesday unveiled a bare-bones health insurance plan designed for employers struggling to offer benefits to their workers because of the rising cost of premiums.

Horizon Blue Cross Blue Shield of New Jersey Goes After National Competitors to Regain Market Share (PR Newswire via Yahoo! Finance)
HealthLeaders-InterStudy, the leading provider of managed care market intelligence, reports that Horizon Blue Cross Blue Shield of New Jersey, the state's oldest and only locally based major health insurer, is on a mission recapture market share from national competitors.

Child Life at BSA (KAMR Amarillo)
AMARILLO -- One group is helping to make the holidays for kids in the hospital a little better this year. The Child Life Program at BSA is now accepting toys to give to children in the hospital. Today Blue Cross Blue Shield donated several toys to the program.