Arkansas Blue Cross and Blue Shield adds new fitness program for seniors (Hot Springs Village Voice)
Arkansas Blue Cross and Blue Shield announced the addition of the SilverSneakers Fitness Program to health plans for Medicare beneficiaries, beginning Jan. 1. The SilverSneakers Fitness Program is an over-all healthand wellness program designed specifically for older adults.

Blue Cross: Keep Health Care Local: The Insurer Says It Spends $300 Million on Services Conducted Outside Its Local 13 ... (RedNova)
By Jerry Lynott, Wilkes-Barre, Pa., Times Leader Dec. 16--WILKES-BARRE -- The perception that better medical treatment is available elsewhere has a very real impact on Blue Cross of Northeastern Pennsylvania's spending, a company official said Friday.

`Asia for Animals-2007' international meet from Jan 10 (Outlook India)
Blue Cross of India will host the fourth international `Asia for Animals-2007' Conference from January 10 to 12 in the city, Dr S Chinny Krishna, Chairman of Blue Cross said today.

Holidays Are Happening At the Blue Cross RiverRink On Columbus Boulevard At Market Street (PrimeNewswire via Yahoo! Finance)
PHILADELPHIA, Dec. 19, 2006 -- The Blue Cross RiverRink at Penn's Landing, the only Olympic-size outdoor ice skating rink on Philadelphia's waterfront, is the perfect place to spend the holidays.