Blue Cross and Blue Shield of North Carolina Shapes the Way for Healthier Employees (PR Newswire via Yahoo! Finance)
Blue Cross and Blue Shield of North Carolina is 700 pounds lighter after just 10 weeks of an employee fitness challenge. The state's largest health insurer delivered big results with two workplace wellness programs in 2006 aimed at helping its employees become more aware of their health in an effort to change behaviors and stem the tide of rising health care costs.

Blue Cross adds four vice presidents (BizJournals)
Blue Cross and Blue Shield of Florida has added four vice presidents to the company in the past month.

LifeMasters inks deal with Blue Cross and Blue Shield (BizJournals)
LifeMasters Supported SelfCare Inc., which sells disease management programs, signed a deal with Blue Cross and Blue Shield health plans to sell its services to their members in Illinois, New Mexico, Oklahoma and Texas.

Blue Cross CEO addresses Rotary Club (Times Leader)
Blue Cross of Northeastern Pennsylvania President and CEO Denise Cesare visited the Hazleton Rotary Club and spoke about health care costs and Blue Cross of Northeastern Pennsylvania s Building A Healthy Future Together initiative. Building A Healthy Future Together provides financial assistance to major health facilities to strengthen the health care delivery system in the region. From left ...