Blue Cross Blue Shield Association Kicks Off 4th Annual WalkingWorks (r) Capitol Hill Challenge With Celebrity Trainer (U.S. Newswire via Yahoo! News)
The Blue Cross and Blue Shield Association (BCBSA) today launched its fourth annual Capitol Hill Challenge, a WalkingWorks(r) program engaging more than 5,000 Congressional members and staff in a six-week walking contest. Thousands of Capitol Hill employees along with the National Governors Association and the Governors' Washington Representatives attended a health fair co-sponsored by the

Majority of Blue Cross of California Prescriptions Now Generic Drugs (PR Newswire via Yahoo! Finance)
In 2006, more than 56% of pharmaceuticals prescribed to Blue Cross of California insured members are now generic drugs -- a strong illustration of the generic drug industry's growing influence on healthcare delivery.

Kennedy slams Blue Cross (The Woonsocket Call)
WOONSOCKET -- Arriving at Landmark Medical Center for a press conference in the midst of an afternoon downpour, Congressman Patrick Kennedy on Friday aimed a torrent of criticism at Blue Cross & Blue Shield of Rhode Island for the insurer s treatment of Landmark.