Blue Cross Blue Shield Health Insurance Customers Concerned (WAFB Baton Rouge)
A contract between Our Lady of the Lake and Blue Cross Blue Shield expires on January 31st. WAFB's Cheryl Mercedes talked with some Blue Cross recipients in Ascension Parish who will be affected by the change.

Blue Cross and Blue Shield Companies to Host Second Annual National Walk @ Lunch Day(SM) on April 30, 2008 (PR Newswire via Yahoo! News)
Blue Cross and Blue Shield companies across the country will encourage their employees to wear comfortable walking shoes to work and participate in lunchtime walks as part of the second annual National Walk @ Lunch Day on April 30, 2008. Each Blue company also will work with local employers to engage their workforces in National Walk @ Lunch Day.

Blue Shield of California to spend $100M+ to upgrade IT (bizjournals.com via Yahoo! Finance)
Blue Shield of California, one of the state's largest health insurers, said Tuesday it plans to invest $100 million on software to upgrade its core information technology and business systems.

BCBS of Florida Enters the Retail Market Blue Cross and Blue Shield of Florida creates retail stores to sell health ... (Finance Technology Network)
Looking to capitalize on the emerging trend of individually purchased health insurance, Blue Cross and Blue Shield of Florida (BCBSF; $7.47 billion in total revenue) is selling its products directly to consumers through carrier-operated retail stores, branded Florida Blue. According to BCBSF spokeswoman Valerie Rubin, the business driver behind the Florida Blue initiative is a larger "retail ...