Blue Cross Blue Shield of Massachusetts to Require e-Prescribing to Qualify for its Physician Incentive Programs (Centre Daily Times)
Blue Cross Blue Shield of Massachusetts (BCBSMA) today announced it is requiring physicians who prescribe medications to electronically prescribe in order to qualify for any of its physician incentive programs effective January 1, 2011. BCBSMA is introducing this initiative in an effort to continuously improve the quality, affordability, and efficiency of care for its members. The new ...

Blue Cross and Blue Shield of Georgia Expands Breast Cancer Care Program (PR Newswire via Yahoo! Finance)
As October, Breast Cancer Awareness Month, draws to a close, Blue Cross and Blue Shield of Georgia understands that it is truly a year-round effort, and is taking additional steps to further improve breast cancer care and awareness for its members.