Marketers Use Trickery To Evade No-Call Lists (WallStreet Journal via Yahoo! Finance)
Older Americans are getting duped by the lead card, a seemingly innocuous tactic that can expose them to solicitations even if they are on the Do Not Call Registry. The technique is prompting legal action across the country.

SENIOR CALENDAR (The Wichita Eagle)
Kechi Over 55 Club, 10 a.m. today,Kechi City Hall Community Room, 220 W. Kechi Road, Kechi.Celia Easley will speak and hand out information about Medicare Part D open enrollment. Kechi Police Chief Jason Doll will speak about safety issues. Take crock-pot soup or sandwiches, crackers, vegetables or dessert.Open to area residents 55 and older. Halloween Gathering, 1 p.m. Wednesday, ...

Power Profile: Bill Novelli: Former ad man unites AARP's 38 million members in pursuit of retirement security (The Washington Examiner)
As CEO of AARP, Bill Novelli is the sixth-most powerful person in Washington, according to GQ magazine's top 50 list - not bad for a man whose early ambitions were decidedly modest.