To ER or Not to ER? Blue Cross and Blue Shield of Georgia Uses Google Maps and Online Education to Empower Consumers ...
ATLANTA, July 12, 2011 /PRNewswire/ -- Blue Cross and Blue Shield of Georgia (BCBSGa) successfully launched an emergency room education campaign incorporating Google Maps to make it easier for consumers to find and use retail health clinics and urgent care centers for non-emergency conditions when their regular physicians are not available. "When your five-year-old is crying with a fever at 7 p ...

Blue Cross and Blue Shield of Florida's Better You from Blue Program Awarded NCQA Accreditation
Better You from Blue, the Health Promotions program at Blue Cross and Blue Shield of Florida , is the first health insurer sponsored wellness program in the state of Florida to be awarded the National Committee for Quality Assurance accreditation.

Abington Memorial and Independence Blue Cross sign new contract
Independence Blue Cross members who seek health care at Abington Memorial Hospital and its affiliates are unlikely to notice a difference, but the hospital system and major insurer have inked a new three-year contract.